Case Study on Comparison of Crowdfunding Sites

On Comparison of Crowd backup Sites - Case Study ExampleThis is an especially crucial aspect of a Crowdfunding web invest considering most visitors look for features such as support projects, the Crowdfunding programs history, and operating model (Kickstarter Inc., 2015). However, considering contemporary websites place these links at the bottom of the home foliate, it is understandable for Kickstarter to follow this trend.Indiegogos website took nearly half a minute to load, which is an indication of high traffic. The homepage has a layout nearly identical to that of Kickstarter in terms of the arrangement and the selection of links at the top, middle, and bottom of the page. Similar to Kickstarter, Indiegogos site has a few links at the top, which include a search bar, sign up and sign in options, Explore, and How It Works (Indiegogo Inc., 2015). The middle of the homepage besides mimics a news section that displays the most recent developments for project starters and potential f unders. However, unlike Kickstarter, Indiegogos site includes several additional sections dedicated to praising the sites most successful project placers, funders, and the website itself. These sections are Trending Now, Personal Fundraiser Spotlight, and why Indiegogo (Indiegogo Inc., 2015). The bottom of the page has links for assisting users interested in starting their individual campaigns or knowing more about Indiegogo as a Crowdfunding platform.Kickstarter does not thoroughly describe a compelling need for the project to be funded. The home page focuses on the best selections by the campaign staff, which includes the number of pledged, funded, and supporters available for given projects. In the page Projects We Love archive, Kickstarter merely lists the best projects in need of funding while using the project starters descriptions alone to persuade potential funders (Kickstarter Inc., 2015).